About the job
As a Digital Advertising Manager at Vanta, you will play a pivotal role in driving growth by managing impactful digital marketing campaigns across various platforms. This job is all about blending analytical rigor with performance marketing ownership, ensuring that Vanta's marketing engine runs smoothly and effectively. The team thrives on collaboration and a data-driven approach, making it an exciting opportunity to contribute to Vanta's mission of building trust in internet businesses.
You'll be responsible for
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Managing end-to-end campaign execution
Own end-to-end campaign management on LinkedIn, Facebook, and TikTok for US and international markets.📊
Building attribution models
Partner with an external agency to build and operationalize Vanta's attribution model, including touchpoint tracking, funnel credit logic, and lift testing for paid ads.💡
Translating performance data
Translate performance data into strategic recommendations for budget allocation, channel mix, and creative direction.Key criteria
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5+ years of paid digital marketing experience
Proven track record of driving conversions and ROI.View
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Expertise in digital advertising platforms
Strong knowledge of LinkedIn Ads, Facebook Ads, and TikTok Ads.View
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Strong analytical skills
Ability to interpret data and identify trends for decision-making.View
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