About the job
The Digital Growth Marketing Specialist position at Telstra is an exciting opportunity to design and scale mobile-first, loyalty-led growth programs across app and web. This job plays a crucial role in driving customer acquisition, engagement, and retention while ensuring that experiences are data-driven and emotionally resonant. The team thrives on collaboration and creativity, working together to continuously improve and innovate.
You'll be responsible for
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Designing mobile growth strategy
Define quarterly app-first growth plans across acquisition, activation, and retention; prioritize initiatives using impact/effort and hypothesis-driven planning.🔔
Building lifecycle orchestration
Build and optimize behavior-triggered journeys across push, in-app, email, and SMS; apply segmentation, personalization, and real-time triggers.⚙️
Driving experimentation and CRO
Run A/B and multivariate tests on journeys and app flows; use feature-flag experimentation for safe rollouts; apply CRO principles to landing pages and app surfaces.Key criteria
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Mobile engagement expertise
Proven experience in journey design and push notification strategies.View
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Analytics and measurement proficiency
Demonstrated skills with GA4 or equivalent analytics tools.View
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Experimentation and optimization experience
Experience with A/B testing and conversion rate optimization tools.View
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