Digital Marketing Specialist (CRM)
About the job
This job is all about joining the dynamic Customer Engagement Team at Entain Australia & New Zealand, where creativity meets data-driven strategies. You'll have the opportunity to craft personalised communications that enhance customer experiences and drive impactful results. Collaboration is key, as you'll work closely with various teams to bring innovative initiatives to life in a fast-paced environment.
You'll be responsible for
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Utilising data
Utilising data to find and target key customer segments and identify campaign opportunities.✉️
Planning and executing campaigns
Planning, building, and executing sophisticated customer journeys via Salesforce Marketing Cloud across various channels.📈
Analysing campaigns
Analysing existing campaigns to find new opportunities for testing, learning, and optimisation.What we're looking for
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Marketing automation experience (1+ years)
Proven experience with marketing automation tools, especially Salesforce Marketing Cloud.View
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Direct marketing campaign success
Demonstrated success in planning and executing impactful direct marketing campaigns.View
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Basic SQL, HTML, and CSS skills
Foundational skills in SQL, HTML, and CSS for data analysis and campaign execution.View
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