Digital Journey Optimisation Manager
About the job
The Digital Journey Optimisation Manager at x15ventures is a pivotal job that connects CommBank customers with innovative digital products and services. This position plays a crucial role in enabling ventures to achieve cost-effective growth through CommBank channels. Team members thrive in a collaborative environment, working alongside talented individuals to create meaningful customer experiences.
You'll be responsible for
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Owning acquisition and retention outcomes
Own acquisition and retention outcomes of digital assets across Commbank.com.au, NetBank and the CommBank app🚀
Driving digital experiences
Drive end-to-end delivery of key digital experiences, including targeted personalised messaging, and A/B experimentation – from ideation to execution and measurement, using Adobe Target, Adobe Experience Platform, Audience Manager, and Adobe Analytics.🗺️
Developing tactical roadmap
Develop and execute on a data-driven tactical roadmap for our ventures alongside key stakeholdersKey criteria
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Customer focus and stakeholder management
Proven experience managing channels and stakeholders effectively.View
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Analytical and financial acumen
Strong skills in extracting insights from digital data.View
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Hands-on experience with conversion optimisation platforms
Experience using Adobe tools for digital journey enhancement.View
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