Digital Marketing Manager - Country Road
About the job
The Digital Marketing Manager will lead the digital marketing efforts for the Country Road brand, focusing on customer acquisition, conversion, reactivation, and retention. This position is crucial for driving sustainable growth and enhancing customer lifetime value. The team thrives in a fast-paced, collaborative environment, where problem-solving and results are at the forefront of their journey.
You'll be responsible for
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Managing digital marketing strategy
Own and manage the digital marketing strategy for Paid Search, Paid Social, Display, Affiliates, SEO, CRM, and onsite optimisation, overseeing campaign execution and budget to deliver measurable results and revenue growth.đ€
Collaborating with teams
Collaborate with Brand Marketing and Customer & Digital teams to deliver targeted, performance-driven campaigns that support loyalty and engagement goals.đ
Driving continuous improvement
Drive continuous improvement through testing, insights, and analytics to inform decision-making and scale performance marketing efforts.Key criteria
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Extensive digital marketing experience
Demonstrated experience in full-funnel strategy and multi-channel campaigns.View
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Proven budget management skills
Experience managing a multi-million-dollar budget for strategic objectives.View
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Strong analytical skills
Ability to interpret marketing data and extract actionable insights.View
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