Digital Marketing Specialist
About the job
As a Digital Marketing Specialist, you will play a crucial role in supporting group-wide digital marketing initiatives through automation tools and digital platforms. Your contributions will enhance campaign performance and strategic outcomes while working in a collaborative and positive environment. Join a team that values your efforts and fosters growth, where you can thrive and make a significant impact.
You'll be responsible for
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Implementing and managing marketing automation workflows
Implement and manage marketing automation workflows to support group-wide campaigns and customer engagement, enhancing overall marketing efficiency.📊
Maintaining and optimising digital platforms
Maintain and optimise digital platforms (e.g. CRM, email, analytics, website, paid ads) for performance and integration, ensuring effective marketing execution.🔍
Analysing campaign performance and audience data
Analyse campaign performance and audience data, providing insights to help improve future content and strategy, driving continuous improvement.Key criteria
📈
Experience with Marketo and CRM integration
Proven experience integrating Marketo with CRM systems for marketing efficiency.View
🔍
Digital marketing automation expertise
Strong proficiency in marketing automation platforms and digital campaign management.View
📊
Data analysis and insights
Demonstrated ability to analyze campaign performance and provide actionable insights.View
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