Digital Sales Analyst
About the job
The Digital Sales Analyst job at ING is all about shaping how customers discover products and engage with digital channels. This position plays a crucial role in driving digital sales growth through data-led decision making and experimentation. The team thrives on curiosity and collaboration, creating an environment where insights can quickly come to life.
You'll be responsible for
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Analysing digital sales funnel performance
Deliver actionable insights to improve acquisition and conversion.🧪
Supporting A/B and multivariate testing
Manage testing across digital journeys — from setup to interpreting results.📊
Building dashboards and reports
Create performance summaries for stakeholders and senior leaders.Key criteria
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Digital analytics experience
Experience with Adobe Analytics or Google Analytics for insightsView
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Numerical and analytical skills
Ability to turn data into clear insights and recommendationsView
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A/B testing familiarity
Understanding of A/B testing methodologies and experimentation principlesView
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