About the job
The Digital Senior Copywriter position at Telstra is all about crafting engaging, modular content that resonates across various digital channels. This job plays a crucial role in enhancing customer experiences and driving engagement through innovative content strategies. The team thrives on collaboration, creativity, and a data-driven approach, ensuring that every piece of content is impactful and aligned with the brand's goals.
You'll be responsible for
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Developing content plans
Creating structured content for emails, landing pages, banners, articles, and other digital assets✉️
Crafting and testing copy
Writing subject lines, pre-headers, and body copy aligned to broader communication strategies✅
Ensuring consistency and compliance
Maintaining clarity and compliance across all touchpoints while managing revisions and editsKey criteria
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Deep fluency in AI tools
Proven experience using AI creation tools for content development.View
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Data-driven content strategy
Demonstrated ability to assess content impact against core KPIs.View
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Versatile copywriting experience
Experience writing short-form, segmented, and long-form copy.View
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