About the job
The Director of Pipeline Marketing is a pivotal position that drives conversion and customer growth. This job is all about bridging the gap between marketing automation and human outreach, creating a seamless conversion machine. The team thrives on collaboration and innovation, working together to achieve outstanding results in a dynamic environment.
You'll be responsible for
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Leading a unified conversion team
Manage and mentor a global team of Lifecycle Marketers and Inbound BDR Managers, fostering a culture where automation and human outreach work in perfect lockstep.🛠️
Architecting "Always-On" motions
Collaborate with Product Squads to design and implement sophisticated, evergreen marketing journeys that nurture MQLs into SQLs and drive existing customers toward adoption and cross-sell opportunities.🔗
Integrating the BDR function
Transform the BDR team from an isolated unit into a strategic arm of the squads, ensuring they are equipped with squad-produced content, battlecards, and insights to execute highly relevant outreach.Key criteria
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10+ years of B2B marketing experience
Extensive background in managing marketing automation and sales development teams.View
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Proven track record in customer journey design
Experience blending automated digital touches with human sales intervention.View
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Strong leadership skills
Ability to coach BDR leadership and guide Lifecycle experts effectively.View
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