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Director of Pipeline Marketing

DirectorFull-timeRemoteSydney NSW, AustraliaBusiness operationsMarketingProductPosted 1 week ago
View your fit0 of 9 criteria met

About the job

The Director of Pipeline Marketing is a pivotal position that drives conversion and customer growth. This job is all about bridging the gap between marketing automation and human outreach, creating a seamless conversion machine. The team thrives on collaboration and innovation, working together to achieve outstanding results in a dynamic environment.

You'll be responsible for

🤝

Leading a unified conversion team

Manage and mentor a global team of Lifecycle Marketers and Inbound BDR Managers, fostering a culture where automation and human outreach work in perfect lockstep.
🛠️

Architecting "Always-On" motions

Collaborate with Product Squads to design and implement sophisticated, evergreen marketing journeys that nurture MQLs into SQLs and drive existing customers toward adoption and cross-sell opportunities.
🔗

Integrating the BDR function

Transform the BDR team from an isolated unit into a strategic arm of the squads, ensuring they are equipped with squad-produced content, battlecards, and insights to execute highly relevant outreach.

What we're looking for

📈

10+ years of B2B marketing experience

Extensive background in managing marketing automation and sales development teams.

View fit

🔄

Proven track record in customer journey design

Experience blending automated digital touches with human sales intervention.

View fit

🤝

Strong leadership skills

Ability to coach BDR leadership and guide Lifecycle experts effectively.

View fit

View more

Meet the team

About the company

View your fit

0 of 5 criteria met
10+ years of B2B marketing experience
Extensive background in managing marketing automation and sales development teams.

View

Proven track record in customer journey design
Experience blending automated digital touches with human sales intervention.

View

Strong leadership skills
Ability to coach BDR leadership and guide Lifecycle experts effectively.

View

Deep proficiency with HubSpot
Expertise in using HubSpot as an orchestration engine for sales and marketing.

View

Revenue-first mindset
Focus on measuring success through Pipeline ARR and customer retention.

View

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