Bellroy9 followers5 jobs

Email Marketing Specialist

Mid levelFull-timeHybridCollingwood VIC 3066, AustraliaPosted 3 months agoVerified 2 weeks ago
Pending fitX of Y criteria met

About the job

The CRM Lead at Bellroy is all about owning and driving the CRM program to enhance customer engagement. This job plays a crucial role in shaping how Bellroy connects with its customers through email and lifecycle marketing. The team thrives on collaboration, creativity, and a data-driven approach, constantly striving to improve and innovate.

Meet the team

About the company

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You'll be responsible for

🚀

Owning and driving the CRM program

You'll be responsible for our email and lifecycle marketing - the flows, the campaigns, the segmentation, the testing, the reporting, and the constant work of making it all better.
🛠️

Building and executing plans

You'll work closely with your manager to shape the direction of the program, and then you'll make it happen; building out the plans, executing and using data to keep pushing things forward.
📊

Reviewing and optimizing performance

Review performance across our automated flows, identify underperforming sequences, and put together plans to rebuild them with updated logic, timing, and content.

Key criteria

📧

3-5 years of CRM experience

Hands-on experience in CRM or lifecycle marketing, ideally in ecommerce.

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📊

Email campaign management skills

Ability to build, manage, and optimise email flows and campaigns.

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📈

Data-driven decision making

Comfortable owning performance metrics and improving retention rates.

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5 criteria for this job
3-5 years of CRM experience
Hands-on experience in CRM or lifecycle marketing, ideally in ecommerce.

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Email campaign management skills
Ability to build, manage, and optimise email flows and campaigns.

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Data-driven decision making
Comfortable owning performance metrics and improving retention rates.

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Cross-functional collaboration experience
Experience working with creative, data, and tech teams effectively.

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Detail-oriented and proactive
Strong attention to detail with a proactive approach to opportunities.

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A meaningful career starts with a match

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