About the job
The CRM Lead at Bellroy is all about owning and driving the CRM program to enhance customer engagement. This job plays a crucial role in shaping how Bellroy connects with its customers through email and lifecycle marketing. The team thrives on collaboration, creativity, and a data-driven approach, constantly striving to improve and innovate.
You'll be responsible for
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Owning and driving the CRM program
You'll be responsible for our email and lifecycle marketing - the flows, the campaigns, the segmentation, the testing, the reporting, and the constant work of making it all better.🛠️
Building and executing plans
You'll work closely with your manager to shape the direction of the program, and then you'll make it happen; building out the plans, executing and using data to keep pushing things forward.📊
Reviewing and optimizing performance
Review performance across our automated flows, identify underperforming sequences, and put together plans to rebuild them with updated logic, timing, and content.Key criteria
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3-5 years of CRM experience
Hands-on experience in CRM or lifecycle marketing, ideally in ecommerce.View
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Email campaign management skills
Ability to build, manage, and optimise email flows and campaigns.View
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Data-driven decision making
Comfortable owning performance metrics and improving retention rates.View
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