About the job
The Growth Marketing Manager (SEO, AEO) at Linktree is a pivotal job that connects customer search journeys with the innovative offerings of Linktree. This strategic content-focused position aims to enhance visibility, facilitate feature discovery, and drive conversions through organic signups and revenue. The team thrives on collaboration, creativity, and a shared mission to empower users in their digital endeavors.
You'll be responsible for
🗺️
Mapping ICP and search intent
Build and maintain a deep understanding of Linktree's customer segments and the search moments that matter to each of them. Turn that understanding into a content roadmap that drives qualified organic traffic and acquisition.📚
Owning content strategy
Own the SEO content strategy across Linktree's marketing site and key organic surfaces. Brief content with precision, direct creators and writers toward what performs, and edit where the bar needs to be raised.⚙️
Building scalable content systems
Build the briefing frameworks, content templates, and editorial workflows that let great content scale without quality erosion. Work closely with a dedicated Marketing Engineer in the Growth Marketing team to bring AI-powered automation into your content operations.Key criteria
📈
5+ years in SEO content strategy
Proven experience driving organic growth and measurable outcomes.View
🤝
Deep customer empathy
Understanding diverse customer segments and their search journeys.View
✍️
Strong editorial judgment
Ability to create precise briefs and enhance content quality.View
View more
