Canva279 followers135 jobs

Head of B2B Product Marketing

SeniorFull-timeOfficeSydney NSW, AustraliaPosted 3 months agoVerified 2 months ago
Pending fitX of Y criteria met

About the job

This job is all about leading the B2B Product Marketing team at Canva, where you will shape the narrative and strategy for how Canva's B2B products are brought to market. Your work will have a significant impact on how the company competes and wins in the market. The team thrives on collaboration and innovation, ensuring that every market tells a coherent and compelling story.

Meet the team

About the company

  • Explore
    • Jobs
    • Companies
    • People
    • Communities
    • Hatch Hotlist 2025
  • Hiring
    • Permanent hires
    • Student placements
  • Resources
    • Blog
    • Community stories
    • Career advice
    • Customer stories
    • Help centre
  • Hatch
    • About
    • Careers
    • Contact
    • Hatch updates
    • Media enquiries
  • ยฉ 2026 Hatch
  • Privacy
  • Terms

You'll be responsible for

๐Ÿ“Š

Defining and owning a B2B product marketing strategy

Positioning, segmentation, and GTM architecture that directly shapes how Canva competes and wins.
๐ŸŒ

Managing and developing a global team

Mentoring and developing a global team of 8 who are motivated, stretched, and set up to do the best work of their careers.
๐Ÿ”—

Owning the full-funnel marketing narrative

From sharp positioning through pipeline activation to measurable revenue impact, in close partnership with Product and Sales leadership.

Key criteria

๐Ÿ“ˆ

10+ years of B2B product marketing experience

Proven experience in senior leadership roles within high-growth SaaS companies.

View

๐Ÿ“Š

Track record of executing marketing strategies

Demonstrated ability to drive pipeline, win rates, and revenue.

View

๐Ÿ“

Ability to create resonant narratives

Skilled in synthesising complex product capabilities into clear messaging.

View

View more
Think you're a good fit?See what the hiring team are looking for

View your fit

5 criteria for this job
10+ years of B2B product marketing experience
Proven experience in senior leadership roles within high-growth SaaS companies.

View

Track record of executing marketing strategies
Demonstrated ability to drive pipeline, win rates, and revenue.

View

Ability to create resonant narratives
Skilled in synthesising complex product capabilities into clear messaging.

View

Experience building high-performing teams
Proven success in developing teams across diverse geographies.

View

Strong partnership with Sales
Deep understanding of revenue organisations and effective sales enablement.

View

A meaningful career starts with a match

Similar jobs

View all
Endotherapeutics
Endotherapeutics
Head Of MarketingSydney, NSW ยท Full-time
The Head of Marketing at Endotherapeutics is an exciting opportunity to lead the marketing strategy for a renowned medical devices distributor. This role is pivotal in driving brand awareness and revenue growth while fostering a supportive and dynamic team culture. Collaboration and empowerment are at the heart of how the team operates, ensuring that every member feels valued and included.
Brand Collective
Brand Collective
Head of Marketing - Fashion Apparel BrandsMelbourne, VIC ยท Contract
The Head of Marketing at Brand Collective is a pivotal job that drives the strategic direction and execution of marketing across a vibrant fashion apparel portfolio. This opportunity allows for impactful leadership, guiding a talented team to achieve growth and engagement while ensuring a customer-first approach. Collaboration with various teams and stakeholders is key, as is the commitment to delivering strong commercial outcomes.
Triskele Labs
Triskele Labs
Head of MarketingMelbourne, VIC ยท Full-time
The Head of Marketing at Triskele Labs is a pivotal job that drives the marketing function for one of Australia's leading sovereign cybersecurity businesses. This role is crucial in shaping demand, positioning the brand, and contributing to the company's growth by focusing on qualified pipeline and brand authority. Working collaboratively with a capable team, the Head of Marketing will refine strategies across various sectors and lead innovative marketing initiatives.
One Playground
One Playground
Head of MarketingSydney, NSW ยท Full-time
The Head of Marketing at One Playground is a pivotal job that drives brand strategy and inspires a passionate team. This position is all about creating an exceptional brand presence while ensuring member engagement and retention. Collaboration with senior leadership and a focus on high-quality output are key to success in this dynamic and fast-growing environment.