About the job
This job is all about leading the B2B Product Marketing team at Canva, where you will shape the narrative and strategy for how Canva's B2B products are brought to market. Your work will have a significant impact on how the company competes and wins in the market. The team thrives on collaboration and innovation, ensuring that every market tells a coherent and compelling story.
You'll be responsible for
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Defining and owning a B2B product marketing strategy
Positioning, segmentation, and GTM architecture that directly shapes how Canva competes and wins.๐
Managing and developing a global team
Mentoring and developing a global team of 8 who are motivated, stretched, and set up to do the best work of their careers.๐
Owning the full-funnel marketing narrative
From sharp positioning through pipeline activation to measurable revenue impact, in close partnership with Product and Sales leadership.Key criteria
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10+ years of B2B product marketing experience
Proven experience in senior leadership roles within high-growth SaaS companies.View
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Track record of executing marketing strategies
Demonstrated ability to drive pipeline, win rates, and revenue.View
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Ability to create resonant narratives
Skilled in synthesising complex product capabilities into clear messaging.View
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