About the job
The Head of Loyalty & CRM at bp plays a pivotal role within the local Marketing Leadership team, driving measurable business impact through high-performing loyalty and CRM programs. This job is essential for translating global strategies into effective market-ready programs that enhance customer acquisition, retention, and lifetime value. Collaboration is key, as the team works closely with various partners to ensure a unified customer experience.
You'll be responsible for
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Leading and inspiring a team
Lead and inspire a team to design and implement comprehensive loyalty and CRM programs that deliver against company goals and significantly enhance customer retention.🛠️
Co-creating loyalty strategies
Co-create loyalty strategies with the VP of Marketing, NoEs, and regional CRM leads, ensuring alignment between global frameworks and local market needs.🔍
Monitoring and optimising program performance
Monitor, measure, and optimise program performance, empowering the team to extract insights and drive continuous improvement.Key criteria
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10–15+ years in loyalty marketing
Proven experience driving customer retention and value in multinational settings.View
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Strong leadership skills
Experience managing diverse teams and fostering an inclusive culture.View
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Analytical mindset
Ability to interpret performance data and drive program optimisation.View
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