BP3 jobs

Head of Loyalty & CRM

SeniorFull-timeHybridDocklands VIC 3008, AustraliaPosted 1 month agoVerified 1 month ago
Pending fitX of Y criteria met

About the job

The Head of Loyalty & CRM at bp plays a pivotal role within the local Marketing Leadership team, driving measurable business impact through high-performing loyalty and CRM programs. This job is essential for translating global strategies into effective market-ready programs that enhance customer acquisition, retention, and lifetime value. Collaboration is key, as the team works closely with various partners to ensure a unified customer experience.

You'll be responsible for

🌟

Leading and inspiring a team

Lead and inspire a team to design and implement comprehensive loyalty and CRM programs that deliver against company goals and significantly enhance customer retention.
🛠️

Co-creating loyalty strategies

Co-create loyalty strategies with the VP of Marketing, NoEs, and regional CRM leads, ensuring alignment between global frameworks and local market needs.
🔍

Monitoring and optimising program performance

Monitor, measure, and optimise program performance, empowering the team to extract insights and drive continuous improvement.

Key criteria

📈

10–15+ years in loyalty marketing

Proven experience driving customer retention and value in multinational settings.

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👥

Strong leadership skills

Experience managing diverse teams and fostering an inclusive culture.

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🔍

Analytical mindset

Ability to interpret performance data and drive program optimisation.

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Meet the team

About the company

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5 criteria for this job
10–15+ years in loyalty marketing
Proven experience driving customer retention and value in multinational settings.

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Strong leadership skills
Experience managing diverse teams and fostering an inclusive culture.

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Analytical mindset
Ability to interpret performance data and drive program optimisation.

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Exceptional stakeholder management
Proven ability to build trust and alignment across complex partner ecosystems.

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Robust project management skills
Experience delivering high-impact initiatives focused on customer value.

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