About the job
The Head of PR & Brand at Y NSW is a pivotal job that shapes and safeguards the organization’s public narrative and reputation. This role is essential in ensuring that the Y is trusted and influential within the community, media, and government. The team thrives on collaboration and values strategic communication to advocate for children and young people.
You'll be responsible for
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Developing public relations strategy
Creating and implementing an organization-wide Public Relations Strategy aligned with the Y's vision and advocacy priorities.🤝
Engaging with media
Leading proactive and reactive media engagement, including crafting media releases and building relationships with journalists.⚠️
Managing reputation and crises
Monitoring media sentiment and leading responses to sensitive issues to protect the organization's reputation.Key criteria
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7–10+ years in senior communications
Extensive experience in senior PR and brand leadership roles.View
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Strong media relationships
Proven ability to manage relationships with journalists and media outlets.View
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Data analysis and reporting skills
Demonstrated capability in performance measurement and commercial decision-making.View
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