Canva163 followers129 jobs

Lifecycle Marketing Manager

Mid levelFull-timeOfficeSydney NSW, AustraliaMarketingProductCustomer successPosted 1 month ago
View your fit0 of 9 criteria met

About the job

This job is about joining a dynamic team at Canva that is redefining how the world experiences design. As a Strategic Audiences Lead, you will play a crucial role in driving awareness of Canva's product offerings among strategic audiences, helping them maximize their experience with Canva's innovative design tools. The team values collaboration, creativity, and a commitment to continuous improvement, making it an exciting opportunity for growth and impact.

You'll be responsible for

📈

Leading the engagement strategy

Driving adoption of Canva's products including Canva Education, Canva Pro, Canva Business, and Affinity.
🤝

Gaining buy-in from stakeholders

Working with cross-functional teams to deliver impactful strategies and improve business metrics.
🔧

Automating and personalising campaigns

Ensuring compliance with industry regulations while enhancing customer engagement.

Skills you'll need

📧

Engagement marketing experience

5–7 years of experience in engagement marketing, specializing in lifecycle channels such as Email, Push Notifications, and In-App Messages.
📊

Lifecycle marketing trends knowledge

Strong grasp of trends that drive user retention and engagement.
🎨

Collaboration skills

Ability to co-create unique, creative, and content-driven campaigns with cross-functional teams.
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Meet the team

About the company

View your fit

0 of 5 criteria met
5–7 years of engagement marketing experience
Proven background in lifecycle channels driving user retention.

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Strong understanding of lifecycle marketing trends
Knowledge of trends that enhance user engagement and retention.

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Effective collaboration skills
Experience co-creating campaigns with cross-functional teams.

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Data-driven decision-making
Ability to use data insights to shape marketing strategies.

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Global program execution experience
Hands-on experience managing campaigns for diverse user bases.

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