This job is about joining a dynamic team at Canva that is redefining how the world experiences design. As a Strategic Audiences Lead, you will play a crucial role in driving awareness of Canva's product offerings among strategic audiences, helping them maximize their experience with Canva's innovative design tools. The team values collaboration, creativity, and a commitment to continuous improvement, making it an exciting opportunity for growth and impact.
You'll be responsible for
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Leading the engagement strategy
Driving adoption of Canva's products including Canva Education, Canva Pro, Canva Business, and Affinity.🤝
Gaining buy-in from stakeholders
Working with cross-functional teams to deliver impactful strategies and improve business metrics.🔧
Automating and personalising campaigns
Ensuring compliance with industry regulations while enhancing customer engagement.Skills you'll need
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Engagement marketing experience
5–7 years of experience in engagement marketing, specializing in lifecycle channels such as Email, Push Notifications, and In-App Messages.📊
Lifecycle marketing trends knowledge
Strong grasp of trends that drive user retention and engagement.🎨
Collaboration skills
Ability to co-create unique, creative, and content-driven campaigns with cross-functional teams.View more