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Manager, Lifecycle Marketing

Mid levelFull-timeHybridUnit 11/59 Chapel St, Rockdale NSW 2216, AustraliaMarketingCustomer successProduct managementPosted 3 months ago
View your fit0 of 9 criteria met

About the job

As a Lifecycle Marketing Manager, you will play a crucial role in enhancing customer retention and engagement through various communication channels. This position is vital for driving the Lifecycle Marketing strategy in Australia, collaborating closely with leadership to identify opportunities and implement impactful CRM programs. The team thrives on innovation and collaboration, working together to exceed customer expectations.

You'll be responsible for

🚀

Leading Lifecycle Marketing strategy

Lead Lifecycle Marketing strategy and execution for Australian customers across email, push, and in-app channels, driving engagement and retention.
🛤️

Designing customer journeys

Design and optimise customer journeys including segmentation, triggers, automations, and personalised content to address key pain points and improve experience.
📊

Developing testing frameworks

Develop and execute testing frameworks (A/B and multivariate), leveraging data to measure impact, identify trends, and continuously refine campaigns.

Skills you'll need

📈

Retention marketing experience

7+ years’ experience in retention marketing or customer engagement, with a proven track record of delivering profitable, multi-channel CRM programs.
💻

CRM technologies expertise

Expertise in CRM technologies and data, including ESPs, segmentation tools, complex data structures, and reporting frameworks.
🔍

Analytical and strategic skills

Strong analytical and strategic skills, able to define KPIs, optimise campaigns, and balance tactical execution with long-term strategy.
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Meet the team

About the company

View your fit

0 of 5 criteria met
7+ years in retention marketing
Proven experience delivering profitable multi-channel CRM programs.

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Expertise in CRM technologies
Deep knowledge of ESPs, segmentation tools, and data structures.

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Strong analytical skills
Ability to define KPIs and optimize campaigns effectively.

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Proven leadership abilities
Experience managing teams and collaborating across functions.

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Knowledge of the Australian market
Understanding of local consumer behavior and trends.

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