Vanta7 followers64 jobs

Lifecycle Marketing Manager

Mid levelSeniorFull-timeRemote174 Fairbairn Rd, Sunshine West VIC 3020, AustraliaPosted 3 months agoVerified 2 months ago
Pending fitX of Y criteria met

About the job

As a Lifecycle Marketing Manager at Vanta, you will be at the forefront of building and scaling a top-notch lifecycle marketing function. Your work will directly impact customer engagement and education, driving measurable results in onboarding, activation, and retention. The team thrives on collaboration, creativity, and a commitment to delivering a seamless customer experience.

Meet the team

About the company

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You'll be responsible for

📧

Owning lifecycle strategy

Taking charge of lifecycle strategy and execution across email, in-product, and other channels to drive onboarding, activation, retention, and expansion.
🔄

Mapping customer journeys

Mapping and maintaining end-to-end customer journeys, identifying key moments, gaps, and opportunities for impact.
🚀

Designing lifecycle programs

Designing and executing end-to-end lifecycle programs from ideation through launch, QA, and iteration.

Key criteria

📈

B2B lifecycle marketing experience (4-6 years)

Proven experience driving adoption, retention, and expansion in a product-led growth environment.

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🔧

Marketing automation expertise

Demonstrated proficiency with tools like HubSpot or Marketo and CRM systems.

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📊

Strong analytical skills

Experience using behavioral and product data to inform marketing strategies.

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Think you're a good fit?See what the hiring team are looking for

View your fit

5 criteria for this job
B2B lifecycle marketing experience (4-6 years)
Proven experience driving adoption, retention, and expansion in a product-led growth environment.

View

Marketing automation expertise
Demonstrated proficiency with tools like HubSpot or Marketo and CRM systems.

View

Strong analytical skills
Experience using behavioral and product data to inform marketing strategies.

View

Customer journey mapping experience
Ability to document and optimize complex customer journeys for impactful marketing.

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Cross-functional collaboration skills
Proven ability to work effectively with diverse teams to achieve marketing goals.

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A meaningful career starts with a match

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