About the job
As a Lifecycle Marketing Manager at Vanta, you will be at the forefront of building and scaling a top-notch lifecycle marketing function. Your work will directly impact customer engagement and education, driving measurable results in onboarding, activation, and retention. The team thrives on collaboration, creativity, and a commitment to delivering a seamless customer experience.
You'll be responsible for
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Owning lifecycle strategy
Taking charge of lifecycle strategy and execution across email, in-product, and other channels to drive onboarding, activation, retention, and expansion.🔄
Mapping customer journeys
Mapping and maintaining end-to-end customer journeys, identifying key moments, gaps, and opportunities for impact.🚀
Designing lifecycle programs
Designing and executing end-to-end lifecycle programs from ideation through launch, QA, and iteration.Key criteria
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B2B lifecycle marketing experience (4-6 years)
Proven experience driving adoption, retention, and expansion in a product-led growth environment.View
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Marketing automation expertise
Demonstrated proficiency with tools like HubSpot or Marketo and CRM systems.View
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Strong analytical skills
Experience using behavioral and product data to inform marketing strategies.View
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