UpGuard10 followers10 jobs

Lifecycle Marketing Manager

Mid levelSeniorFull-timeRemoteSydney NSW, AustraliaPosted 5 days agoVerified 1 week ago
Pending fitX of Y criteria met

About the job

The Lifecycle Marketing Manager at UpGuard is a pivotal job that focuses on owning the strategy, design, and execution of marketing systems to convert interest into pipeline. This position plays a crucial role in building a lifecycle engine that powers demand generation and ensures measurable pipeline impact through collaboration with multiple teams. UpGuard values innovation and teamwork, creating an environment where individuals can thrive and contribute to the company's vision.

Meet the team

About the company

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You'll be responsible for

🛠️

Owning lifecycle strategy and nurture

Designing and continuously improving lifecycle strategies across the prospect journey to enhance engagement.
📩

Managing inbound demand acceleration

Turning known contacts into qualified buying intent and increasing marketing-generated pipeline.
🤝

Cross-functional leadership

Acting as the connective tissue between various teams to translate business priorities into scalable lifecycle programs.

Key criteria

📈

5+ years in lifecycle marketing

Proven experience in lifecycle, marketing automation, or demand generation.

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🔧

Strong HubSpot experience

Demonstrated expertise with HubSpot or similar marketing automation platforms.

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📊

Analytical skills

Excellent analytical skills with a passion for experimentation and optimisation.

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A meaningful career starts with a match

Apply on UpGuard
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5 criteria for this job
5+ years in lifecycle marketing
Proven experience in lifecycle, marketing automation, or demand generation.

View

Strong HubSpot experience
Demonstrated expertise with HubSpot or similar marketing automation platforms.

View

Analytical skills
Excellent analytical skills with a passion for experimentation and optimisation.

View

Stakeholder management
Outstanding communication skills for effective cross-functional collaboration.

View

Email channel ownership
Experience managing email marketing strategies and best practices.

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