About the job
As a Lifecycle Marketing Manager, you will play a crucial role in enhancing customer retention and engagement through various communication channels. This position is vital for driving the Lifecycle Marketing strategy in Australia, collaborating closely with leadership to identify opportunities and implement impactful CRM programs. The team thrives on innovation and collaboration, working together to exceed customer expectations.
You'll be responsible for
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Leading Lifecycle Marketing strategy
Lead Lifecycle Marketing strategy and execution for Australian customers across email, push, and in-app channels, driving engagement and retention.🛤️
Designing customer journeys
Design and optimise customer journeys including segmentation, triggers, automations, and personalised content to address key pain points and improve experience.📊
Developing testing frameworks
Develop and execute testing frameworks (A/B and multivariate), leveraging data to measure impact, identify trends, and continuously refine campaigns.What we're looking for
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7+ years in retention marketing
Proven experience delivering profitable multi-channel CRM programs.View
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Expertise in CRM technologies
Deep knowledge of ESPs, segmentation tools, and data structures.View
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Strong analytical skills
Ability to define KPIs and optimize campaigns effectively.View
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