Accenture33 followers75 jobs

Marketing Advisory Associate Director

SeniorFull-timeHybrid5/161 Collins St, Melbourne VIC 3004, Australia3 Sussex St, Barangaroo NSW 2000, AustraliaPosted 1 month agoVerified 1 month ago
Pending fitX of Y criteria met

About the job

Accenture Song in ANZ is on a mission to help leading brands in Australia and New Zealand grow through a unique blend of strategy, data, creativity, and technology. This job is all about partnering with CMO organizations to shape impactful marketing strategies that drive growth and efficiency. The team thrives on collaboration, working closely with various units to deliver integrated solutions that make a real difference.

You'll be responsible for

🗺️

Providing strategic guidance

Offering insights on go-to-market strategies, market sizing, and competitive benchmarking.
📅

Developing channel and campaign strategies

Optimizing channel mix, planning budgets, and designing experiments for effective campaigns.
📈

Delivering data-driven insights

Creating ROI models, developing KPIs, and crafting dashboard stories to inform decision-making.

Key criteria

📊

12+ years in marketing strategy

Extensive experience in marketing advisory or consulting roles.

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📈

Proven go-to-market planning

Demonstrated success in channel optimisation and ROI modelling.

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🔧

Strong martech ecosystem knowledge

Deep understanding of governance frameworks and technology integration.

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View more

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5 criteria for this job
12+ years in marketing strategy
Extensive experience in marketing advisory or consulting roles.

View

Proven go-to-market planning
Demonstrated success in channel optimisation and ROI modelling.

View

Strong martech ecosystem knowledge
Deep understanding of governance frameworks and technology integration.

View

Excellent stakeholder management
Proven skills in executive communication and alignment.

View

Advanced analytics proficiency
Experience with tools like Tableau or Power BI for dashboarding.

View

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