Accenture10 followers216 jobs

Marketing Effectiveness Strategist

Mid levelSeniorFull-timeHybrid5/161 Collins St, Melbourne VIC 3004, Australia3 Sussex St, Barangaroo NSW 2000, AustraliaDataMarketingStrategy and analysisPosted 3 days ago
View your fit0 of 9 criteria met

About the job

This job is about joining Accenture Song's Marketing Effectiveness team, where you will play a crucial role in measuring and enhancing marketing ROI for leading brands in Australia and New Zealand. Your expertise will help build frameworks and dashboards that empower clients to make data-driven decisions. The team thrives on collaboration and innovation, ensuring a supportive environment where everyone can contribute to impactful marketing strategies.

You'll be responsible for

📊

Developing attribution models

Creating frameworks for measuring marketing effectiveness and ROI.
🚀

Leading analytics initiatives

Driving KPI design and multichannel attribution strategies.
🎯

Optimizing campaigns

Enhancing media mix, budget pacing, and creative testing for better results.

What we're looking for

📊

7–10 years in marketing analytics

Proven experience in measurement strategy within marketing teams.

View fit

📈

KPI frameworks and attribution models

Demonstrated ability to build effective measurement frameworks.

View fit

💻

Hands-on SQL and data visualization skills

Proficiency in SQL, Excel, and tools like Tableau or Power BI.

View fit

View more

Meet the team

About the company

View your fit

0 of 5 criteria met
7–10 years in marketing analytics
Proven experience in measurement strategy within marketing teams.

View

KPI frameworks and attribution models
Demonstrated ability to build effective measurement frameworks.

View

Hands-on SQL and data visualization skills
Proficiency in SQL, Excel, and tools like Tableau or Power BI.

View

Exceptional communication skills
Ability to create clear briefs and influence teams effectively.

View

Strong project management experience
Experience managing timelines, milestones, and deliverables.

View

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