Accenture10 followers216 jobs

Marketing Effectiveness Analyst

Mid levelSeniorFull-timeHybrid5/161 Collins St, Melbourne VIC 3004, Australia3 Sussex St, Barangaroo NSW 2000, AustraliaDataMarketingBusiness analysis and strategyPosted 3 days ago
View your fit0 of 9 criteria met

About the job

This job is about joining the Marketing Analytics team at Accenture Song in ANZ, where you will play a crucial role in supporting data-driven decision-making for marketing campaigns. Your work will directly impact how leading brands in Australia and New Zealand engage with their customers through innovative strategies and analytics. The team thrives on collaboration, creativity, and a commitment to excellence, making it an exciting opportunity for anyone passionate about marketing and analytics.

You'll be responsible for

🔍

Conducting market research

Performing competitive analysis, segmentation, and positioning to inform marketing strategies.
📊

Analyzing data

Utilizing SQL, Excel, and visualization tools to derive insights and support data-driven decisions.
🚀

Executing campaigns

Managing digital ads, email, and social media campaigns to enhance customer engagement and drive results.

What we're looking for

📊

5+ years in marketing analytics

Proven experience in measurement strategy within marketing teams.

View fit

🔍

Hands-on SQL and Excel proficiency

Demonstrated skills in data manipulation and analysis.

View fit

📈

Experience with KPI frameworks

Ability to build and implement effective measurement systems.

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View more

Meet the team

About the company

View your fit

0 of 5 criteria met
5+ years in marketing analytics
Proven experience in measurement strategy within marketing teams.

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Hands-on SQL and Excel proficiency
Demonstrated skills in data manipulation and analysis.

View

Experience with KPI frameworks
Ability to build and implement effective measurement systems.

View

Familiarity with analytics tools
Knowledge of platforms like Google Analytics and Salesforce.

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Exceptional communication skills
Ability to create clear briefs and influence stakeholders.

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