Colonial First State15 jobs

Marketing and Digital Analytics Lead

Mid levelSeniorFull-timeHybridlevel 12/400 George St, Sydney NSW 2000, AustraliaDataMarketingPosted 3 weeks agoVerified 4 weeks ago
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About the job

The Marketing and Digital Analytics Lead at CFS is a pivotal job that empowers leaders to enhance customer experiences and marketing performance. By leveraging data and analytics, you will help shape decisions that drive better outcomes for customers and boost commercial success. The team thrives on collaboration, innovation, and a shared passion for making a difference.

You'll be responsible for

📊

Owning customer experience analytics

Own customer experience and marketing analytics reporting end-to-end – accountable for the design, delivery, adoption and ongoing uplift of digital and marketing reporting across Adobe CJA, Databricks and Power BI.
🔍

Enabling insight-led decision making

Enable insight-led decision making across Marketing and Digital, providing clear, trusted views of customer behaviour, journey performance and marketing effectiveness.
🤝

Partnering with stakeholders

Partner deeply with Marketing, Digital and MarTech to understand priorities, shape measurement approaches and deliver insights that improve customer experience and marketing effectiveness.

Key criteria

📊

Proven marketing and digital analytics experience

Demonstrated ownership of reporting and insights from start to finish.

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🔍

Experience with Adobe products

Familiarity with Adobe Customer Journey Analytics and related tools.

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📈

Measurement and commercial judgment

Ability to design frameworks and identify performance drivers.

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Meet the team

About the company

View your fit

5 criteria for this job
Proven marketing and digital analytics experience
Demonstrated ownership of reporting and insights from start to finish.

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Experience with Adobe products
Familiarity with Adobe Customer Journey Analytics and related tools.

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Measurement and commercial judgment
Ability to design frameworks and identify performance drivers.

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Stakeholder partnership and influence
Confident communicator who builds trust and influences decisions.

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Proficiency in SQL
Strong SQL skills for data analysis and reporting.

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