Marketing and Digital Analytics Lead
About the job
The Marketing and Digital Analytics Lead at CFS is a pivotal job that empowers leaders to enhance customer experiences and marketing performance. By leveraging data and analytics, you will help shape decisions that drive better outcomes for customers and boost commercial success. The team thrives on collaboration, innovation, and a shared passion for making a difference.
You'll be responsible for
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Owning customer experience analytics
Own customer experience and marketing analytics reporting end-to-end – accountable for the design, delivery, adoption and ongoing uplift of digital and marketing reporting across Adobe CJA, Databricks and Power BI.🔍
Enabling insight-led decision making
Enable insight-led decision making across Marketing and Digital, providing clear, trusted views of customer behaviour, journey performance and marketing effectiveness.🤝
Partnering with stakeholders
Partner deeply with Marketing, Digital and MarTech to understand priorities, shape measurement approaches and deliver insights that improve customer experience and marketing effectiveness.Key criteria
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Proven marketing and digital analytics experience
Demonstrated ownership of reporting and insights from start to finish.View
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Experience with Adobe products
Familiarity with Adobe Customer Journey Analytics and related tools.View
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Measurement and commercial judgment
Ability to design frameworks and identify performance drivers.View
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