About the job
As a Marketing CRM Automation Specialist at ING, you will be part of a modern and progressive team that values individuality and encourages personal growth. Your contributions will enhance the overall customer experience by delivering impactful, data-driven communications. The team thrives on collaboration and innovation, ensuring that every communication aligns with ING's commitment to excellence.
You'll be responsible for
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Executing marketing communications
Executing the design, build, testing and delivery of marketing and compliance communications (email and SMS) to ING customers using the newly implemented Customer Engagement Platform (Marigold Engage+) and related tools.đ ď¸
Developing templates
Developing and optimising templates and reusable components to improve efficiency.đ¤
Collaborating with stakeholders
Collaborating with stakeholders, Marketing Experts and Target Marketing Analysts to ensure fast delivery of campaigns and contribute to better business outcomes.Key criteria
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2+ years of customer engagement platform experience
Experience with platforms like Marigold or SFMC is essential.View
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HTML and CSS proficiency
Strong skills in coding for effective template design.View
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Excellent problem-solving skills
Ability to think laterally and interpret complex issues.View
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