About the job
The Marketing Director at Hatch will own the brand and the marketing engine for Australia's leading jobs platform for Gen Z. This position is crucial for driving employer acquisition and candidate sign-ups through both B2B and B2C marketing strategies. The team thrives on collaboration and creativity, aiming to make a meaningful impact in the job market for young professionals in Australia.
You'll be responsible for
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Growing the Hatch brand
Own the Hatch brand across all touchpoints, ensuring consistency and reflecting our unique voice. Grow our brand awareness and consideration among Australian employers.🚀
Leading marketing campaigns & product launches
Lead the go-to-market strategy for significant product launches, driving awareness among employers, students, and universities.👩🎓
Driving user growth on the platform
Scale candidate and employer sign-ups. Make Hatch the go-to destination for young Australians to find work.Key criteria
📈
6–10 years marketing experience
Proven background in marketing with leadership experience.View
🚀
End-to-end product launch and marketing campaigns
Experience managing significant product launches and marketing campaigns from start to finish.View
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B2B demand generation expertise
Demonstrated success in building B2B marketing strategies.View
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