About the job
This job is about joining the Marketing Analytics team at Accenture Song in ANZ, where you will play a crucial role in supporting data-driven decision-making for marketing campaigns. Your work will directly impact how leading brands in Australia and New Zealand engage with their customers through innovative strategies and analytics. The team thrives on collaboration, creativity, and a commitment to excellence, making it an exciting opportunity for anyone passionate about marketing and analytics.
You'll be responsible for
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Conducting market research
Performing competitive analysis, segmentation, and positioning to inform marketing strategies.📊
Analyzing data
Utilizing SQL, Excel, and visualization tools to derive insights and support data-driven decisions.🚀
Executing campaigns
Managing digital ads, email, and social media campaigns to enhance customer engagement and drive results.Key criteria
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5+ years in marketing analytics
Proven experience in measurement strategy within marketing teams.View
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Hands-on SQL and Excel proficiency
Demonstrated skills in data manipulation and analysis.View
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Experience with KPI frameworks
Ability to build and implement effective performance metrics.View
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