About the job
This job is about joining Accenture Song's Marketing Effectiveness team, where you will play a crucial role in measuring and enhancing marketing ROI for leading brands in Australia and New Zealand. Your expertise will help build frameworks and dashboards that empower clients to make data-driven decisions. The team thrives on collaboration and innovation, ensuring a supportive environment where everyone can contribute to impactful marketing strategies.
You'll be responsible for
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Developing attribution models
Creating frameworks for measuring marketing effectiveness and ROI.🚀
Leading analytics initiatives
Driving KPI design and multichannel attribution strategies.🎯
Optimizing campaigns
Enhancing media mix, budget pacing, and creative testing for better results.Key criteria
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7–10 years in marketing analytics
Proven experience in marketing effectiveness and measurement strategy.View
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KPI framework and attribution expertise
Demonstrated ability to build KPI frameworks and attribution models.View
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Hands-on SQL and data visualization skills
Proficiency in SQL, Excel, and tools like Tableau or Power BI.View
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