Marketing Manager, Content
About the job
The Marketing Manager – Content at Victoria University is a pivotal job focused on leading the planning, creation, delivery, and optimisation of owned-channel content. This role is essential for building brand impact and reputation while enhancing student engagement and recruitment across the University. The Brand & Marketing team thrives on collaboration and innovation, working closely with various stakeholders to produce high-quality, insight-led content and campaigns that resonate with diverse audiences.
You'll be responsible for
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Leading content strategy
Leading the planning and delivery of owned-channel content strategies aligned to University marketing and student recruitment objectives.🎥
Content production
Developing, producing, and optimising high-quality content across web, social, email, video, and publications for diverse audiences.🤝
Stakeholder management
Providing expert content and communications advice, training, and stakeholder management across the University.Key criteria
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Content marketing leadership experience
Demonstrated experience leading content marketing strategies for brand impact.View
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Data-driven decision making
Proven ability to use data and analytics to enhance content performance.View
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Strong writing and editorial skills
Expertise in producing high-quality content across various channels.View
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