Marketing Manager, Media and effectiveness
About the job
This job is about leading the marketing effectiveness function at ING Australia, where you will shape how the bank measures and maximizes its marketing investments. Your work will have a significant impact on driving growth through data-driven decision-making and advanced analytics capabilities. The team values collaboration and innovation, creating an environment where every team member can thrive and contribute to the bank's ambitious growth strategy.
You'll be responsible for
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Driving marketing effectiveness strategy
Lead the marketing effectiveness function and embed a data-driven culture across the business.💼
Managing marketing budget
Oversee and optimize a $69m+ marketing budget to deliver ROI and cost efficiency.📊
Building dashboards and reporting tools
Create and maintain dashboards for senior stakeholders and global teams to track performance metrics.Key criteria
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6+ years in marketing analytics
Proven experience in marketing analytics and stakeholder engagement.View
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Expertise in Marketing Mix Modeling
Strong knowledge of statistical analysis and modeling platforms.View
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Technical skills in SQL/SAS
Proficient in SQL/SAS and dashboard tools like Tableau or Power BI.View
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