Marketing Officer - Digital
About the job
The Marketing Officer – Digital is an essential member of the Recruitment, Engagement and Marketing team at the University of Tasmania. This job focuses on creating high-quality digital campaigns to attract prospective students, making a significant impact on the university's outreach efforts. The team thrives on collaboration and innovation, working together to inspire future students through strategic digital marketing.
You'll be responsible for
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Driving digital campaigns
Drive digital campaigns that inspire future students and generate awareness, engagement, leads, and applications among prospective students.🤝
Collaborating with teams
Collaborate closely with other teams including Marketing Services, Campaign team, Brand team, and agency partners to ensure effective delivery of digital campaigns.📊
Analyzing campaign performance
Analyse data and report on digital campaign performance using relevant KPIs and metrics to make recommendations for improving future campaign activity.Key criteria
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Digital marketing experience
Proven experience in executing digital marketing strategies.View
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Data analytics skills
Demonstrated ability to analyze campaign performance metrics.View
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Target audience identification
Experience identifying and engaging target audiences effectively.View
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