Central Queensland University9 jobs

Senior Marketing Officer - Lead Nurture and Automation

Mid levelSeniorFull-timeHybridCairns QLD, AustraliaGladstone Central QLD 4680, AustraliaMackay QLD, AustraliaRockhampton City QLD 4700, AustraliaTownsville City QLD 4810, AustraliaMelbourne VIC, AustraliaPosted 3 days agoVerified 6 days ago
Pending fitX of Y criteria met

About the job

This job is about joining the Global Brand and Marketing Directorate at CQUniversity as a Senior Marketing Officer. You will play a crucial role in building a strong brand and driving student recruitment through innovative marketing strategies. The team thrives on collaboration, creativity, and a commitment to making quality education accessible to everyone.

You'll be responsible for

🔗

Leveraging CRM and marketing automation platforms

In this role, you will leverage CRM and marketing automation platforms, audience insights and compelling content to deliver targeted communications that drive engagement throughout the prospective student journey.
🛤️

Designing and optimising nurture journeys

Working across brand, advertising, future students and insights teams, you will design and optimise nurture journeys, using segmentation, personalisation and data-driven decision-making to improve engagement and conversion outcomes.
🌟

Delivering meaningful results

This is an exciting opportunity for a marketing professional who enjoys combining strategy, technology and creativity to deliver meaningful results and make a tangible impact on student recruitment at CQUniversity.

Key criteria

📈

Marketing automation platform experience

Demonstrated experience with CRM and marketing automation tools.

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📊

Analytical skills

Proven ability to interpret data and optimize campaign performance.

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✍️

Written communication skills

Highly developed skills in content planning and creation for digital audiences.

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Meet the team

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5 criteria for this job
Marketing automation platform experience
Demonstrated experience with CRM and marketing automation tools.

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Analytical skills
Proven ability to interpret data and optimize campaign performance.

View

Written communication skills
Highly developed skills in content planning and creation for digital audiences.

View

Stakeholder engagement
Experience collaborating across teams for integrated marketing outcomes.

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Relevant degree
Degree in marketing or related discipline with 4+ years experience.

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