Bunnings135 followers84 jobs

Marketing Personalisation Analyst

JuniorMid levelFull-timeHybridVictoria, AustraliaDataMarketingPosted 14 hours agoVerified 1 day ago
Pending fitX of Y criteria met

About the job

As a Marketing Personalisation Analyst at Bunnings, you will play a crucial role in enhancing customer experiences through data-driven insights. This job is all about collaborating with various teams to create personalized marketing strategies that resonate with customers. The team values a supportive and inclusive environment where everyone can thrive and contribute to meaningful projects.

Meet the team

About the company

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Think you're a good fit?See what the hiring team are looking for

You'll be responsible for

🔍

Translating campaign intent into clear, reusable audience definitions

This involves understanding the goals of marketing campaigns and defining target audiences accordingly.
📧

Enabling audience activation across email, onsite personalisation, app and paid media

Activating audiences across various channels ensures a cohesive marketing strategy.
📈

Monitoring performance, producing clear reporting and using insights to optimise activity

Regularly assessing performance and making data-driven adjustments is key to successful marketing efforts.

Key criteria

📊

Marketing analytics experience

Proven experience in marketing or analytics roles.

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🔍

Customer journey understanding

Demonstrated understanding of customer journey marketing and CRM.

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📈

Data reporting skills

Experience working with data, reporting, and insights.

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A meaningful career starts with a match

View your fit

4 criteria for this job
Marketing analytics experience
Proven experience in marketing or analytics roles.

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Customer journey understanding
Demonstrated understanding of customer journey marketing and CRM.

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Data reporting skills
Experience working with data, reporting, and insights.

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Strong time management
Proven ability to manage competing priorities effectively.

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