Toll Group6 followers63 jobs

Marketing Technology Consultant

Mid levelFull-timeHybridMelbourne VIC, AustraliaPosted 1 month agoVerified 1 month ago
Pending fitX of Y criteria met

About the job

The Marketing Technology Consultant at Toll Group is a dynamic job that sits at the intersection of Marketing, Sales, and Technology. This role is crucial for driving pipeline growth and enhancing customer engagement through data-driven marketing strategies. The team thrives on collaboration, innovation, and a supportive environment that empowers everyone to make impactful decisions.

Meet the team

About the company

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You'll be responsible for

🎨

Designing and delivering campaigns

Design, deliver and optimise integrated, multi-channel marketing campaigns aligned to growth objectives, managing planning, editorial calendars, approvals, assets, landing pages and collateral with internal teams and external agencies.
⚙️

Configuring marketing automation

Configure and optimise marketing automation platforms (Salesforce Marketing Cloud, Account Engagement/Pardot, HubSpot), including lead scoring, segmentation, lifecycle programs and consent management.
🔗

Managing CRM integration

Own CRM integration with Salesforce, ensuring lead flow integrity, accurate campaign attribution, ABM alignment and close partnership with Sales and Sales Operations.

Key criteria

📊

Marketing automation expertise

Proven experience configuring Salesforce Marketing Cloud and HubSpot.

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🔗

CRM integration skills

Demonstrated ability to manage Salesforce CRM integration effectively.

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📈

Data analysis proficiency

Experience using Salesforce dashboards and Power BI for reporting.

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A meaningful career starts with a match

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5 criteria for this job
Marketing automation expertise
Proven experience configuring Salesforce Marketing Cloud and HubSpot.

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CRM integration skills
Demonstrated ability to manage Salesforce CRM integration effectively.

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Data analysis proficiency
Experience using Salesforce dashboards and Power BI for reporting.

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Multi-channel campaign management
Strong background in executing integrated marketing campaigns.

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SEO and web compliance knowledge
Proven understanding of SEO, privacy, and security standards.

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