About the job
The job is about leading growth initiatives at OKX, a pioneering crypto exchange. This opportunity allows for the exploration of innovative growth channels in international markets, contributing to the company's mission of reshaping the future through crypto. The team values collaboration, creativity, and a commitment to excellence, fostering a supportive environment for every OK-er.
You'll be responsible for
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Mapping growth channels
Deeply research target markets (SEA, LATAM, Middle East, or specific regions in Europe/North America) to identify high-conversion, non-mainstream channels such as forums, regional social apps, campus ambassador programs, and niche communities.🤳
Building micro-influencer & KOC networks
Source and collaborate with overseas grassroots creators and KOCs, building long-term partnerships that drive authentic word-of-mouth and brand trust.🚀
Driving partnerships
Identify and execute co-marketing initiatives with partners (e.g. retail stores, lifestyle apps, service platforms) that provide unique traffic entry points.Key criteria
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3+ years of international growth experience
Proven results in deep market penetration for global expansion.View
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Strong instinct for long-tail channels
Experience identifying opportunities in niche online and offline markets.View
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Cross-cultural fluency
Strong language skills and cultural sensitivity for authentic strategy adaptation.View
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