Paid Media Specialist (12 months FTC)
About the job
This job is about being a dedicated Paid Media Specialist at Woolworths Group, where you will drive commercial success and enhance customer experiences through advanced programmatic platforms. Your work will significantly impact the company's ability to meet the needs of over 24 million customers weekly. The team values a culture of genuine care, flexibility, and inclusivity, creating an environment where everyone can thrive and make a meaningful impact.
You'll be responsible for
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Leading campaign strategy and execution
Lead high-impact brand and targeted marketing campaigns, focusing specifically on programmatic channels for both Woolworths Supermarkets and Everyday Rewards.🔄
Managing end-to-end media
Own the entire digital media lifecycle, from asset collation and trafficking to ad-serving tag creation, technical troubleshooting, and rigorous quality assurance.💰
Focusing on commercial outcomes
Execute seamless, multi-channel activities that are directly linked to critical commercial goals, such as increasing revenue and expanding market share.Key criteria
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Programmatic expertise
5+ years of experience in programmatic trading with major DSPs.View
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Campaign management skills
Proven experience managing end-to-end digital media campaigns.View
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Data-driven insights
Demonstrated ability to translate complex data into actionable recommendations.View
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