Peninsula Australia1 follower2 jobs

Paid Search Specialist

Mid levelFull-timeHybridSydney NSW, AustraliaPosted 4 months agoVerified 21 hours ago
Pending fitX of Y criteria met

About the job

The job is about being a Paid Search Specialist at Peninsula, where you will drive lead generation through hands-on performance marketing. This opportunity allows you to own campaign performance across various platforms, constantly experimenting and using data to enhance results. The team thrives on collaboration and innovation, creating a supportive environment for high performers.

Meet the team

About the company

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You'll be responsible for

⚙️

Managing and optimising campaigns

Taking ownership of Google Ads, Bing, and paid social campaigns focused on lead generation, continuously testing and optimising to improve ROI.
🔑

Conducting keyword research

Performing deep keyword research and optimizing bidding strategies to enhance campaign effectiveness.
📈

Analysing campaign performance

Monitoring and analysing campaign performance, translating insights into actionable optimisation strategies for better results.

Key criteria

📈

2+ years managing Google Ads campaigns

Demonstrated experience driving paid search performance through Google Ads.

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🔑

Strong keyword strategy and bid optimisation

Proven ability to conduct keyword research and optimise bidding strategies.

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🧪

Experience with A/B testing

Hands-on experience creating and testing ad copy and landing pages.

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A meaningful career starts with a match

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5 criteria for this job
2+ years managing Google Ads campaigns
Demonstrated experience driving paid search performance through Google Ads.

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Strong keyword strategy and bid optimisation
Proven ability to conduct keyword research and optimise bidding strategies.

View

Experience with A/B testing
Hands-on experience creating and testing ad copy and landing pages.

View

Proficiency in Google Analytics and reporting tools
Experience analysing campaign performance and deriving actionable insights.

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Experience in CRM-integrated marketing environments
Familiarity with Salesforce or similar platforms for lead management.

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