Paid Search Specialist
About the job
The job is about being a Paid Search Specialist at Peninsula, where you will drive lead generation through hands-on performance marketing. This opportunity allows you to own campaign performance across various platforms, constantly experimenting and using data to enhance results. The team thrives on collaboration and innovation, creating a supportive environment for high performers.
You'll be responsible for
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Managing and optimising campaigns
Taking ownership of Google Ads, Bing, and paid social campaigns focused on lead generation, continuously testing and optimising to improve ROI.🔑
Conducting keyword research
Performing deep keyword research and optimizing bidding strategies to enhance campaign effectiveness.📈
Analysing campaign performance
Monitoring and analysing campaign performance, translating insights into actionable optimisation strategies for better results.Key criteria
📈
2+ years managing Google Ads campaigns
Demonstrated experience driving paid search performance through Google Ads.View
🔑
Strong keyword strategy and bid optimisation
Proven ability to conduct keyword research and optimise bidding strategies.View
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Experience with A/B testing
Hands-on experience creating and testing ad copy and landing pages.View
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