Peninsula Australia1 follower2 jobs

Paid Search Specialist

Mid levelFull-timeHybridSydney NSW, AustraliaPosted 3 months agoVerified 1 week ago
Pending fitX of Y criteria met

About the job

The job is about being a Paid Search Specialist at Peninsula, where you will drive lead generation through hands-on performance marketing. This opportunity allows you to own campaign performance across various platforms, constantly experimenting and using data to enhance results. The team thrives on collaboration and innovation, creating a supportive environment for high performers.

Meet the team

About the company

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You'll be responsible for

⚙️

Managing and optimising campaigns

Taking ownership of Google Ads, Bing, and paid social campaigns focused on lead generation, continuously testing and optimising to improve ROI.
🔑

Conducting keyword research

Performing deep keyword research and optimizing bidding strategies to enhance campaign effectiveness.
📈

Analysing campaign performance

Monitoring and analysing campaign performance, translating insights into actionable optimisation strategies for better results.

Key criteria

📈

2+ years managing Google Ads campaigns

Demonstrated experience driving paid search performance through Google Ads.

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🔑

Strong keyword strategy and bid optimisation

Proven ability to conduct keyword research and optimise bidding strategies.

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🧪

Experience with A/B testing

Hands-on experience creating and testing ad copy and landing pages.

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Think you're a good fit?See what the hiring team are looking for

View your fit

5 criteria for this job
2+ years managing Google Ads campaigns
Demonstrated experience driving paid search performance through Google Ads.

View

Strong keyword strategy and bid optimisation
Proven ability to conduct keyword research and optimise bidding strategies.

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Experience with A/B testing
Hands-on experience creating and testing ad copy and landing pages.

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Proficiency in Google Analytics and reporting tools
Experience analysing campaign performance and deriving actionable insights.

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Experience in CRM-integrated marketing environments
Familiarity with Salesforce or similar platforms for lead management.

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A meaningful career starts with a match

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