Queensland Government
Performance Creative Lead, AU
Mid levelFull-timeHybridAustraliaMarketingPeople and culturePosted 1 week ago
About the job
The Performance Creative Lead, AU job is all about igniting customer growth in Australia while making a meaningful impact. This role is crucial for translating sharp business objectives into compelling, localised paid social assets that drive new customer acquisition. The team thrives on collaboration, creativity, and a shared passion for making the world a better place.
You'll be responsible for
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Leading creative strategy
Leading the development of the team's creative strategy, ensuring alignment with AU new customer acquisition goals.🎥
Translating business objectives
Translating complex business and marketing objectives into executable creative strategies, and leading the development of compelling, localised short-form video and static assets for Meta.🔍
Establishing testing cadence
Establishing and maintaining a rapid testing cadence, applying deep expertise in paid social creative trends and performance marketing to inform the team’s strategic direction.What we're looking for
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Creative strategy development
Experience leading creative strategy aligned with customer acquisition goals.View fit
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Performance marketing expertise
Proven knowledge of performance marketing metrics to guide creative decisions.View fit
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Team leadership skills
Experience mentoring and managing creative teams for performance-driven outputs.View fit
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