Performance Creative Strategist
About the job
This job is about driving the creative strategy for Heidi, an AI Care Partner that enhances healthcare delivery. By focusing on performance-driven creative, you will play a pivotal role in scaling Heidi globally and ensuring that clinicians can focus on what matters most: their patients. The team thrives on collaboration, innovation, and a shared commitment to improving healthcare.
You'll be responsible for
🗺️
Defining creative strategy
Defining the creative roadmap across various platforms to scale Heidi globally.💡
Leading ideation
Leading ideation sessions for various creative formats, ensuring alignment with performance goals.🔍
Building testing frameworks
Building structured testing frameworks to optimize creative performance.Key criteria
📈
3–6+ years in performance creative
Demonstrated experience in performance-driven creative strategies.View
🌍
Deep expertise in Meta
Proven skills in leveraging Meta for significant ad spend growth.View
💡
Strong understanding of hooks and formats
Ability to craft compelling hooks and attention-grabbing formats.View
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