About the job
At Jellyfish, the Performance Specialist job is all about harnessing the power of Generative AI to elevate campaign performance. This position plays a crucial role in driving innovation and crafting impactful strategies for clients. The team thrives on collaboration, creativity, and a shared commitment to excellence, ensuring that every project is approached with enthusiasm and a focus on professional growth.
You'll be responsible for
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Identifying opportunities
Identifying opportunities to improve campaign performance based on pre/in/post flight insights and articulating these opportunities as actionable briefs.✍️
Providing feedback
Providing precise and actionable feedback on assets to ensure they reflect the hypothesis and are likely to improve performance.📈
Tracking performance
Tracking the performance of assets through Pencil Pro in partnership with the client and colleagues.Key criteria
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Media planning and buying experience
Demonstrated experience with Google, Meta, and TikTok platforms.View
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Media optimisation expertise
Proven experience in in-flight or post-campaign media optimisation.View
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Performance asset optimisation skills
Experience adapting creative assets for improved performance.View
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