Practice Lead Mobile CLM
About the job
As the Practice Lead, Mobile Customer Lifecycle Marketing, you will shape and drive customer lifecycle strategies across a diverse portfolio of brands and products. This pivotal job focuses on maximizing customer value, engagement, and retention while leading a high-performing team. Collaboration with cross-functional teams is key to delivering impactful, data-driven programs that keep the organization customer-centric and ahead of market trends.
You'll be responsible for
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Developing customer lifecycle marketing strategies
Creating and leading strategies for customer onboarding, engagement, retention, and upgrades across mobile services.🔄
Optimizing customer journeys
Designing personalized and automated lifecycle journeys to improve customer experience and reduce churn.🌟
Leading a high-performing team
Inspiring and mentoring a team of strategists, analysts, and researchers to achieve performance goals.Key criteria
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10+ years in customer lifecycle marketing
Proven experience in CRM marketing within a multi-brand environment.View
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Expertise in customer segmentation and journey mapping
Strong skills in retention strategies and LTV optimization.View
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Advanced knowledge of marketing automation platforms
Experience with Salesforce, Adobe, Braze, and data tools.View
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