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Product Seeding Executive

JuniorMid levelFull-timeHybridMelbourne VIC, AustraliaPosted 1 month agoVerified 1 month ago
Pending fitX of Y criteria met

About the job

The Product Seeding Executive is a vital job within WPP Beauty Tech Labs, focusing on delivering innovative influencer and advocacy marketing for L'Oréal Groupe. This position plays a crucial role in connecting the right products with the right creators to generate authentic brand advocacy at scale. The team thrives on collaboration and creativity, ensuring that every seeding program drives measurable impact on brand visibility and consumer engagement.

Meet the team

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You'll be responsible for

🤳

Managing influencer relationships

You will manage relationships with influencers, creators, and industry tastemakers across L'Oréal's full brand portfolio, overseeing all outreach, communications, and follow-ups to ensure seeding activity is targeted, timely, and impactful.
🔗

Coordinating across divisions

The role spans L'Oréal's four divisions (CPD, LUXE, PPD, and LDB), requiring strong coordination across brand teams, the CDMO, and division leads to align seeding programs with broader campaign launches and brand objectives.
🚚

Leading production and dispatch

You will lead the end-to-end production and dispatch process, managing third-party supplier relationships across product shipping, warehousing, kitting, and reporting, as well as the design and production of gifting kits developed in partnership with L'Oréal brand teams.

Key criteria

📦

Product seeding and influencer marketing experience

Proven experience in product seeding and influencer marketing within beauty.

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📱

Social media platform expertise

Hands-on experience with Instagram, TikTok, and YouTube content trends.

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📊

Proficiency with influencer marketing tools

Experience using platforms like Traackr for campaign management.

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A meaningful career starts with a match

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5 criteria for this job
Product seeding and influencer marketing experience
Proven experience in product seeding and influencer marketing within beauty.

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Social media platform expertise
Hands-on experience with Instagram, TikTok, and YouTube content trends.

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Proficiency with influencer marketing tools
Experience using platforms like Traackr for campaign management.

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Logistics and supplier management skills
Demonstrated ability to manage product shipping and inventory processes.

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Strong interpersonal communication skills
Ability to build relationships with creators and internal stakeholders.

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