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Senior Brand&Growth Manager-ANZ

SeniorFull-timeRemoteSydney NSW, AustraliaPosted 1 week agoVerified 2 weeks ago
Pending fitX of Y criteria met

About the job

The Senior Marketing Manager at Binance Australia is a pivotal job that focuses on leading brand-led growth in a dynamic and regulated environment. This position is essential for translating Binance’s global brand into a culturally relevant presence in Australia, ensuring brand consistency and excellence in campaigns. The team thrives on collaboration, creativity, and a commitment to making a significant impact in the financial ecosystem.

You'll be responsible for

🌍

Owning brand strategy

Own and evolve Binance Australia’s brand strategy, ensuring alignment with global brand standards while localizing for the Australian market
🚀

Leading integrated campaigns

Lead end-to-end planning and execution of integrated campaigns (brand, product, education, partnerships)
📊

Tracking brand health metrics

Track and report on brand health metrics (awareness, consideration, trust) alongside campaign KPIs

Key criteria

📈

Marketing experience in financial services

8–12+ years of marketing experience in regulated industries.

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🌍

Global brand adaptation

Experience adapting global brands for local markets.

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📝

Integrated campaign management

Proven track record in leading integrated marketing campaigns.

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View more

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5 criteria for this job
Marketing experience in financial services
8–12+ years of marketing experience in regulated industries.

View

Global brand adaptation
Experience adapting global brands for local markets.

View

Integrated campaign management
Proven track record in leading integrated marketing campaigns.

View

Strong agency management skills
Demonstrated experience managing creative and media agencies.

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Brand health metrics tracking
Experience tracking brand health and campaign performance metrics.

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