About the job
The Senior Marketing Manager at Binance Australia is a pivotal job that focuses on leading brand-led growth in a dynamic and regulated environment. This position is essential for translating Binance’s global brand into a culturally relevant presence in Australia, ensuring brand consistency and excellence in campaigns. The team thrives on collaboration, creativity, and a commitment to making a significant impact in the financial ecosystem.
You'll be responsible for
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Owning brand strategy
Own and evolve Binance Australia’s brand strategy, ensuring alignment with global brand standards while localizing for the Australian market🚀
Leading integrated campaigns
Lead end-to-end planning and execution of integrated campaigns (brand, product, education, partnerships)📊
Tracking brand health metrics
Track and report on brand health metrics (awareness, consideration, trust) alongside campaign KPIsKey criteria
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Marketing experience in financial services
8–12+ years of marketing experience in regulated industries.View
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Global brand adaptation
Experience adapting global brands for local markets.View
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Integrated campaign management
Proven track record in leading integrated marketing campaigns.View
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