Fever5 followers35 jobs

Senior CRM Specialist

Mid levelSeniorFull-timeHybridMelbourne VIC, AustraliaPosted 2 weeks agoVerified 2 weeks ago
Pending fitX of Y criteria met

About the job

Fever is on a mission to democratize access to culture and entertainment through cutting-edge technology and a data-driven approach. As a part of the Marketing & Growth team, you will play a vital role in driving visibility and engagement while helping millions discover unforgettable experiences. The team thrives on collaboration, creativity, and strategy, ensuring a dynamic and impactful work environment.

You'll be responsible for

📊

Managing customer data activation

You will manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels (with specific focus on email, push notifications and in-app messages).
🔄

Refining multi-channel communications

You will continuously refine our multi-channel communications and develop retention strategies to deliver an outstanding customer experience, applying best practices and being up-to-date with the CRM state of art.
📈

Defining customer lifecycle

You will support the CRM Manager to define the customer lifecycle and help define the contact strategies across all customer touch-points as well as define key client segments for improved targeting and CRM program effectiveness.

Key criteria

📊

Digital marketing and CRM experience

2-3 years of experience in digital marketing and CRM environments.

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☁️

Salesforce Marketing Cloud knowledge

Experience working with Salesforce Marketing Cloud for CRM initiatives.

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✉️

Email service provider experience

Familiarity with ESPs like Mailchimp or Sendgrid for campaign management.

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5 criteria for this job
Digital marketing and CRM experience
2-3 years of experience in digital marketing and CRM environments.

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Salesforce Marketing Cloud knowledge
Experience working with Salesforce Marketing Cloud for CRM initiatives.

View

Email service provider experience
Familiarity with ESPs like Mailchimp or Sendgrid for campaign management.

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Copywriting skills
Proven ability to create engaging and effective marketing copy.

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Data-driven decision making
Experience analyzing data to optimize marketing strategies and campaigns.

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