TAL Australia4 followers36 jobs

Senior Digital Marketing Manager - Retail

SeniorFull-timeOfficeSydney NSW, AustraliaMarketingDigital experience consultingProduct managementPosted 14 hours ago
View your fit0 of 9 criteria met

About the job

The Digital Marketing Manager – Retail is all about enhancing the digital experience for retail advisers at TAL. This job plays a crucial role in shaping digital strategy and driving initiatives that make a real impact on how advisers interact with the company. Collaboration is key, as the team values working together to create a seamless, best-in-class digital experience.

You'll be responsible for

🚀

Leading digital strategy & campaigns

Drive end-to-end digital campaigns and initiatives, represent retail digital in strategic forums, and ensure alignment with broader business objectives.
⚙️

Website & platform optimization

Manage CMS operations, optimize digital assets for engagement and efficiency, and implement test-and-learn programs to enhance adviser experience.
📊

Reporting & analytics

Maintain reporting frameworks, analyze engagement metrics, and ensure tracking and analytics tools are functioning to inform continuous improvement.

Skills you'll need

📈

Digital marketing

Skilled in digital marketing, content creation, copywriting, and briefing agencies.
✍️

Content creation

Originate compelling digital content, brief agencies, and execute campaigns while maintaining accurate, compliant website content.
🤝

Stakeholder collaboration

Partner with internal teams, IT, and external agencies to deliver a seamless digital experience and introduce new tools and functionality.
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Meet the team

About the company

View your fit

0 of 5 criteria met
Digital marketing expertise
Proven experience leading digital marketing initiatives and campaigns.

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Strong digital platform knowledge
Deep understanding of web technologies and CMS management.

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Content creation skills
Demonstrated ability in copywriting and producing engaging digital content.

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Stakeholder collaboration experience
Experience partnering with IT teams and external agencies.

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Data-driven decision-making
Strong skills in analyzing metrics to inform strategy execution.

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