Flybuys3 jobs

Senior Lifecycle Manager

SeniorFull-timeHybridMelbourne VIC, AustraliaPosted 1 month agoVerified 1 month ago
Pending fitX of Y criteria met

About the job

This job is all about owning and optimizing the lifecycle strategy for Flybuys, a leading rewards program in Australia. By focusing on customer engagement and retention, you will play a crucial role in driving the success of our program and enhancing the value we provide to our members. Our team thrives on collaboration, flexibility, and a commitment to outcomes, ensuring everyone can contribute their unique strengths to achieve our goals.

You'll be responsible for

🔑

Owning lifecycle strategy

Owns lifecycle strategy across the full customer journey, defining and optimising how Flybuys drives acquisition, activation, engagement, retention and reactivation.
🔍

Translating customer insights

Translates customer insight, behavioural data and commercial priorities into a scalable lifecycle growth system that improves engagement, usage, retention and value creation.
🏗️

Building lifecycle capability

Builds lifecycle capability, standards and ways of working to enhance team performance and customer experience.

Key criteria

📊

Lifecycle marketing experience

Proven experience in lifecycle marketing strategies and execution.

View

📈

Data analytics skills

Demonstrated ability to analyze customer data for insights.

View

🤝

Stakeholder influence

Experience influencing stakeholders across Product, Data, and Marketing.

View

View more

Meet the team

About the company

  • Explore
    • Jobs
    • Companies
    • People
    • Communities
    • Hatch Hotlist 2026
  • Hiring
    • Permanent hires
    • Student placements
  • Resources
    • Blog
    • Community stories
    • Career advice
    • Customer stories
    • Help centre
  • Hatch
    • About
    • Careers
    • Contact
    • Hatch updates
    • Media enquiries
  • © 2026 Hatch
  • Privacy
  • Terms
  • Categories
Apply on Flybuys
You'll apply on an external website
Think you're a good fit?See what the hiring team are looking for

View your fit

5 criteria for this job
Lifecycle marketing experience
Proven experience in lifecycle marketing strategies and execution.

View

Data analytics skills
Demonstrated ability to analyze customer data for insights.

View

Stakeholder influence
Experience influencing stakeholders across Product, Data, and Marketing.

View

Experimentation design
Experience designing and optimizing marketing experiments.

View

Strategic planning
Proven experience in strategic lifecycle planning and prioritization.

View

A meaningful career starts with a match

Get started

Similar jobs

View all
Kraft Heinz
Kraft Heinz
Senior Manager Value CreationFreshwater, NSW · Full-time
The Senior Manager Value Creation at Kraft Heinz is a pivotal job that leads the design and execution of value creation initiatives across the ANJK zone. This role connects Procurement expertise with a deep understanding of the FMCG commercial cycle, driving measurable business results. The team thrives on collaboration, strategic thinking, and a hands-on approach to turn ideas into impactful outcomes.
Australian Payments Plus
Australian Payments Plus
Senior Manager Risk Policy & StrategySydney, NSW · Full-time
Meet Josh and the team
As the Senior Manager – Risk Policy & Strategy, you will play a pivotal role in shaping AP+'s enterprise risk framework. Your work will ensure that risk management becomes part of everyday business, supporting AP+'s ambition to deliver secure, resilient, and innovative payments for Australia. The team thrives on collaboration and values the contributions of each member, making it a great place to grow your career while having fun.
CMC Markets ANZ
CMC Markets ANZ
Lifecycle Marketing ManagerSydney, NSW · Full-time
The Lifecycle Marketing Manager position at CMC Markets is an exciting opportunity to lead the lifecycle marketing function across Australia and New Zealand. This role is crucial in shaping customer interactions and enhancing their experiences through data-led programs. The team thrives on collaboration and innovation, ensuring that everyone can contribute to creating exceptional customer journeys.