About the job
This job is all about owning and optimizing the lifecycle strategy for Flybuys, a leading rewards program in Australia. By focusing on customer engagement and retention, you will play a crucial role in driving the success of our program and enhancing the value we provide to our members. Our team thrives on collaboration, flexibility, and a commitment to outcomes, ensuring everyone can contribute their unique strengths to achieve our goals.
You'll be responsible for
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Owning lifecycle strategy
Owns lifecycle strategy across the full customer journey, defining and optimising how Flybuys drives acquisition, activation, engagement, retention and reactivation.🔍
Translating customer insights
Translates customer insight, behavioural data and commercial priorities into a scalable lifecycle growth system that improves engagement, usage, retention and value creation.🏗️
Building lifecycle capability
Builds lifecycle capability, standards and ways of working to enhance team performance and customer experience.Key criteria
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Lifecycle marketing experience
Proven experience in lifecycle marketing strategies and execution.View
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Data analytics skills
Demonstrated ability to analyze customer data for insights.View
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Stakeholder influence
Experience influencing stakeholders across Product, Data, and Marketing.View
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