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Senior Manager Engagement and Retention
About the job
This job is about leading the engagement and retention strategy for a portfolio of premium mastheads at News Corp Australia. It plays a crucial role in driving sustainable digital subscriber growth and revenue. The team thrives on innovation, collaboration, and a commitment to delivering exceptional experiences for audiences.
You'll be responsible for
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Defining and implementing engagement strategies
Creating a comprehensive long-term roadmap for subscriber engagement and retention aligned with business goals.📉
Utilizing data science for subscriber retention
Identifying high-risk subscriber segments and developing targeted interventions to mitigate churn.🚀
Supporting digital product launches
Driving subscriber adoption and ensuring retention outcomes post-launch of new digital products.Key criteria
📈
5+ years in engagement and retention
Demonstrated success in subscription-based growth roles.View
📊
P&L understanding
Ability to translate complex data into measurable outcomes.View
💻
Advanced CRM and analytics skills
Proficiency in Salesforce and Adobe Analytics.View
View more
