The Senior Manager – Marketing Automation & Capability is a pivotal position that drives CRM and MarTech innovation, focusing on Salesforce Marketing Cloud. This job is about leading a talented team to create impactful member journeys and campaigns while optimizing cutting-edge marketing technology. Collaboration and continuous improvement are at the heart of how the team operates, making a real difference across HCF.
You'll be responsible for
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Leading marketing automation initiatives
Driving CRM and MarTech innovation with a focus on Salesforce Marketing Cloud, managing a talented team to deliver impactful member journeys and campaigns.👩🏫
Overseeing team development
Leading and innovating a small team to skill up and deliver journeys, BAU campaigns, and marketing automation while embedding processes and compliance checks.🔄
Migrating technology
Overseeing and leading the migration of Salesforce Marketing Cloud to Hyperforce, embedding technology, processes, and journeys.
